To think creatively and consider new and unconventional ideas or approaches.
When do you use "Think outside the box"?
This phrase is appropriate in brainstorming sessions, creative discussions, team meetings, or any context where innovative thinking is encouraged. It can also be used when addressing challenges that require unique solutions.
"Think outside the box" Usage Examples
In order to solve this complex problem, we need to think outside the box.
The marketing team was encouraged to think outside the box to attract a younger audience.
She always brings new ideas to the table because she knows how to think outside the box.
To improve our product, let's think outside the box and explore some unconventional features.
The project succeeded because we were willing to think outside the box and take risks.
"Think outside the box" Explained
The phrase 'think outside the box' likely originated in the 1960s and 1970s, often associated with problem-solving and creativity. It suggests that one should step beyond traditional boundaries or limitations (the 'box') to find innovative solutions. The phrase became popular in business and management settings as a way to encourage employees to be more imaginative and to break free from standard methods of thinking.