To push the envelope means to go beyond the limits of what is currently accepted or to innovate in a way that challenges existing boundaries.
When do you use "Push the envelope"?
Use this phrase in contexts where someone is innovating, taking bold steps, or challenging the status quo, particularly in fields like technology, business, and creative endeavors.
"Push the envelope" Usage Examples
The startup is pushing the envelope with its groundbreaking new app that uses artificial intelligence.
In her latest art exhibit, she really pushed the envelope by incorporating virtual reality into her installations.
The team is known for pushing the envelope in automotive design, creating cars that are not only stylish but also environmentally friendly.
By adopting new teaching methods, the school is pushing the envelope in education, aiming to improve student engagement.
The director pushed the envelope with his film, challenging traditional storytelling techniques and audience expectations.
"Push the envelope" Explained
The phrase originated in the field of aviation, particularly in the 1970s, where it referred to the limits of performance (the 'envelope') of an aircraft. To 'push the envelope' meant to test the aircraft's capabilities beyond its established limits, thereby exploring new frontiers of performance. Over time, the phrase has been adopted into broader contexts, including business and technology, to denote innovation and risk-taking.