A situation or decision that is so obvious that it requires little or no thought.
When do you use "It’s a no-brainer"?
This phrase is appropriate in contexts where a choice or decision is overwhelmingly clear, such as in discussions about easy options, obvious conclusions, or straightforward solutions.
"It’s a no-brainer" Usage Examples
Choosing to invest in a company with a solid track record was a no-brainer for the investors.
When the team reviewed the proposal, they all agreed that accepting the deal was a no-brainer.
For someone who loves adventure, going on that trip was a no-brainer.
The decision to upgrade our software was a no-brainer given the numerous benefits it promised.
With such a low price for the concert tickets, it was a no-brainer to buy them immediately.
"It’s a no-brainer" Explained
The phrase 'it's a no-brainer' likely originated in the late 20th century, especially in the fields of business and marketing. It suggests that the decision is so clear-cut that one does not need to engage their brain to make a choice, implying that the answer is evident and requires minimal cognitive effort.